July 21, 2007

CanGoogleHearMe.com going into beta

I received an email from “the guy in yellow” over at CanGoogleHearMe.com. Their program is about to go into closed beta and they’re looking for testers. So I’m just helping to spread the word. Even though I’m not sure how many programmers will come across this blog, I believe you can find opportunities in the oddest places.

Following is the link to the beta and the beta code. The deadline for apps is July 25. Sorry for the short notice, so get on it!

http://www.cangooglehearme.com/beta/beta.php
Beta code: 19982F

Just so if you’re wondering what CanGoogleHearMe.com is about, check out their site at http://www.cangooglehearme.com. I think Aaron’s videos will do a better job of telling his story than me explaining it.

Best of luck to Aaron and his team with the beta. Cheers.

May 20, 2007

Happy 100!

Journey of an Advertising Man hits 100 viewers! I’m sure you’re not excited, but I am! Thank you to those few that viewed my page. I am still trying to figure out what exactly I want this site to be. There are many advertising blogs online, which makes it difficult to differentiate this blog from the rest. A lot of my inspiration came from CanGoogleHearMe.com – minus the videos and originality. Thanks and please check back as this site progresses. If any of you advertising men have insight on the industry, please post in the comments.

May 17, 2007

Quick Update and 3 Tips

There’s been a period of dead time since my last post about how my interview went. At first, I didn’t plan to name to company I was applying for, but since now I don’t think I got the job, it was DDB in LA.

For the past week I’ve been haunted of my interview at DDB. Haunted in the sense that I replayed the interview over and over again in my head of all the parts where I failed to sell myself to my fullest potential. So during this week, I came up with a few interview tips.

The first thing that came to thought was that DDB had a pretty nice office (except parking was a *itch to find since it was hidden right under the binoculars). Right then, I was intimidated by sheer size of the company. The only thing running through my head was, “I REALLY WANT THIS JOB” (put on repeat).

Tip #1: Remember what you can bring to the company. Don’t let the company size nor the company’s prestige put you off your game plan.

I was a little caught off guard when the interviewer asked for me to talk about myself. Most people usually don’t boast about themselves too often so its easy to have your guard down.

Tip #2: Have a copy of your resume in front of you. Its basically your outline of yourself and what you’ll talk about throughout the interview. Most interviewers ask for you to tell them about yourself. When they do that, just take out your resume and hit each point, top to bottom.

Here’s the most important lesson I learned from my interview at DDB, you have to ask the right questions. What doest that mean? Its a combination of Tip #1 and bringing a sheet of questions to ask at the interview. I asked pretty pointless questions. They weren’t irrelevant, but they didn’t have anything to do with me or my skills. Ask questions where you can turn the question around and talk about yourself. Here’s and example:

Ask, “What are some duties the _________ position is looking for?”

They’ll probably answer with a list of duties.

Then use that to mention how you have skills in that certain area and so forth.

So that’s what I’ve been doing all week. I actually have another interview setup for tomorrow morning. It’s not with an advertising agency, but with a print company – I think… I need to do a little more research tonight. Its not as big as DDB, so I’ll be a little less nervous and will stay more on course with my game plan.

May 13, 2007

Meet the World

Check out these ads for Grande Reportagem. I don’t believe the excecution could’ve been done any better. Here’s a sample of the most powerful ones.

Advertising Agency: FCB, Lisbon, Portugal
Creative Director: Luis Silva Dias
Art Director: João Roque
Copywriter: Icaro Doria
Published: 2005

Via: AotW

May 11, 2007

Stage1.5: Back to the drawing board

You can always tell when an interview goes wrong with they mention, “if you don’t get the position we’ll do this and that” first, and then add, “but if we do want to hire you, we’ll give you a call.”

Funny enough, the animal question came up today in my interview. It came out like this:

Interviewer: I’m going throw you off with this next question. So if you could choose any animal to describe yourself, which and why?

I was well prepared. I said a lion, ’cause i’m the king of the jungle baby. Just kidding.

So now its back to the drawing board. I’m not sure how many people feel great after an interview, because I don’t, not even once. I’ve had 3 interviews so far and today’s was with an actual agency. I have a nice cold NewCastle in my hand to chill my interview doubts. I’m not saying that everytime I go in an interview I’m not prepared, but I feel like everytime I could’ve done better.

On the bright side, you’re always one interview closer to a job. Every offer you get turned down from, you’re one closer to getting it. You gain a little experience everytime. So in the end, I’m sure you’ll be full of wisdom of what to do and what not to do. Two more months till graduation, time to start hunting again.

May 11, 2007

No ribs, no juice!

Here’s a clever condom ad I came across from Ads of the World. Simple and pretty much gets the point across. And for those who don’t know what ribs are, imagine a condom with speed bumps.

Client: Ansell/ Ellen Mombers
Advertising Agency: Mortierbrigade, Brussels, Belgium
Creatives: Niels Schreyers, Koenraad Lefever
Photography: Koen Demuynck

Via: Ads of the World

May 11, 2007

Reading: Ogilvy on Advertising

This is one of the books that really pushed my interest in advertising. It’s written by David Ogilvy from Ogilvy & Mather. The book is pretty outdated, but still has many useful information that can be applied to advertising today. For example, putting white text over a busy picture will lose a lot of readership. An ad is supposed to sell, otherwise it’ll defeat its purpose.

The book isn’t too long and should be a breeze to read. Ogilvy gives a lot of his personal insights on the industry. You can find the book on amazon.com for less than 20$.

If you don’t believe me, read the reviews and judge for yourself.

May 11, 2007

Stage1: Interview Nervousness

Ever have the butterflies the night before an interview?

I do.

I call this the first stage of getting a job in advertising. I have an interview tomorrow morning for an ad agency in LA. I was setup with a company through the MAT Program.

MAT stands for Multicultural Advertising Training, a program I highly recommend for any college student seeking an summer internship in advertising – plus its targeted towards miniorities. If this interview goes well, it will help put my foot in the door of the ad industry. Hopefully I can post some interview tips after tomorrow.

I have friends who just went thorugh similar interviews and told me to watch out for a few questions/requests. Here of them I may come acorss:

  • Walk me through a 60 second ad about yourself
  • When have you demonstrated leadership
  • Give me an exmaple where you have had to over come obstacles and how
  • Walk me through your resume
  • If you could choose any animal to describe yourself, which animal and why

The last one is pretty odd but it actually did happen. That’s it for now, must finish prepping my materials for tomorrow.

May 11, 2007

Hello World.

Hello and welcome to Journey of an Advertising Man. My name is Johnny and this is my blog about starting my career in advertising. I will be graduating from college this June and I’m currently job searching.

What will I post in this blog?
I plan to post udpates of my job search and any media relating and news relating to advertising – mostly funny ads =]. I also hope to post tips along my process of landing a job. Once again, welcome and please check back for more posts.